Tribe Sober - inspiring an alcohol free life!
How do I stop drinking? How do I cut down? Am I drinking too much? I’m sober but why aren’t I happy? Why do people stop drinking? If you ask yourself these kind of questions then this podcast is for you. This show is for people who want to learn how to stop drinking and learn to thrive in their alcohol free lives. If you have given up drinking, would like to give up drinking or are just plain sober curious this weekly podcast is for you. We have recovery stories to inspire you, experts to inform you and QuitLit authors to entertain you. After struggling with alcohol dependency for years Janet Gourand finally ditched the booze in 2015. She founded tribesober.com in 2015 and has helped hundreds of people to ditch the booze and thrive in their sobriety since then. Tribe Sober offer a membership, workshops, challenges and recovery coaching. For more info go to tribesober.com or email janet@tribesober.com
Episodes

Saturday Jan 14, 2023
How to be a Non-Drinker with Nigel Jones
Saturday Jan 14, 2023
Saturday Jan 14, 2023
Nigel Jones is the founder of “9 kilometres before 9am” which is what he’s been doing ever since he decided to quit drinking.
He’s a sobriety coach and has written a book called Walking Back to Happiness which is a lovely title and describes the feeling we get as we begin to thrive in our sobriety.
Nigel’s professional background is in marketing and PR so he has a deep understanding of the power of messaging and the effect it has on our subconscious mind. As he says we are in effect being “groomed” by the liquor industry to be loyal and lifelong consumers.
In this Episode
Nigel’s first drink strong cider at an early age – obviously it tasted disgusting to him and he was very sick – which made us reflect on the craziness of forcing ourselves to drink something we hate just so that we can acquire a test for it!
Going to Uni was when the party really got started and daily drinking became his pattern. That mix of affordability, availability and the heady feeling of being away from home means that the party starts for many of us at this stage of our lives.
Nigel developed a career in marketing and PR – a profession where alcohol is “baked in” to the job and you wouldn’t climb that career ladder if you didn’t take clients out for drinks or let your hair down with colleagues at the end of the week. Work hard, play hard culture as in every corporate that I’ve worked in.
Nigel drank for 35 years and certainly identified as a “drinker” – but as he got older he felt his body was not coping with it very well. He was constantly anxious and not sleeping well.
He began to worry that he wouldn’t see his 60th birthday if he carried on like this.
Like many of us Nigel had know for years that he was drinking too much but always pushed these thoughts to the back of his mind
He spoke about the Tribalism of being a drinker and how hard it is to step away from the pack. Not only do we feel vulnerable but our drinking buddies feel that we are holding a mirror to their drinking
Leaving the Drinking Tribe is hard – it goes back to our roots when we had to stay with the tribe for protection.
The way to cope with this is of course to join a Sobriety community and I must have had this in mind when I called our community Tribe Sober!
If you think its time to transfer from your Drinking Tribe to Tribe Sober then just go to tribesober.com and hit join our tribe!
Nigel made the decision to quit one morning in December
He’s had many Day Ones but never got further than 6 days in
This time he approached it from a completely different angle
Rather than seeing himself as a drinker trying to use willpower to become a non drinker….
In marketing speak he re-branded himself as a non drinker from Day 1!
That’s what we’d call a massive reframe here at Tribe Sober!
That was a gamechanger for Nigel – he realised that his failure to stop for 35 years was simply because he was using the wrong technique!
He used the analogy of a mountain – rather than starting at the foot of the mountain on Day One – with a long and intimidating climb ahead of him
He started at the top of the mountain - as a non drinker – on Day One!
Of course he had to work on his belief system to change his identity from drinker to non drinker
He began to identify as a non drinker who leads a healthy life, gets up early, exercises, meditates and lives in the moment
So he began to do all the things a non drinker would do
He used the power of intention – he had the intention to be a non drinker
Nigel explained to me that the power of intention is when:-
What you intend to do becomes the deed, the deed becomes the habit, the habit becomes the character and the character can become the destiny
Nigel is 2 years sober and loves the alcohol free lifestyle – he’s in his 50’s but he feels like he’s in his 20’s!
We agreed that Sobriety is a Superpower
He has 3 daily goals – up at 5.30am, walk 9 kilometres befoe 9am, meditate for 15 minutes – and don’t drink alcohol today. So simple but so powerful!
Nigels top 3 benefits have been – living in the present, health benefits and connecting on a deeper level
We talked about the power of subliminal marketing and Nigel told me about a campaign by Guinness back in the 1950’s which was targeting pregnant women – telling them that Guinness was good for the baby!
As a marketing profession Nigel understands the effect it has on the subconscious mind and how we are in fact “groomed” to drink alcohol and be a lifelong customer of the liquor industry.
We agreed that governments are complicit in this machine which sometimes feels like a gigantic conspiracy.
In spite of all the manipulation Nigel does believe that we can change our beliefs.
If we think that we can never stop drinking that’s just a false and limiting beliefs.
All beliefs they can be learned and unlearned.
Nigel has written a book explaining how he did just that
His book is called Walking Back to Happiness – available on Amazon
His website is 9kmby9am
More Info
Subscription membership – you can join up HERE.
To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@tribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@tribesober.com.
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up todayRead more about our program and subscribe HERE
Help us to Spread the Word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.
Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.
You can join our private Facebook group HERE.
PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)
Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).

Saturday Jan 07, 2023
14 Top Sobriety Hacks for 2023!
Saturday Jan 07, 2023
Saturday Jan 07, 2023
After running Tribe Sober for 7 years and helping hundreds of people to ditch the drink and embrace alcohol-free living I've learned a thing or two. My biggest insight has been that sharing our stories around alcohol is the most powerful way we can help others - that's why the heart of this podcast is recovery stories.
This week I'm doing a solo episode - 7 reasons to do an alcohol free January - and 14 tips to get you through.
In This Episode
REASONS TO DO AN ALCOHOL FREE JANUARY
A dry month is a great way to test your dependency - if you can't get through a month without booze then you need to make some changes
Alcohol is so toxic that just taking a month off will have significant health benefits
Alcohol is linked to liver disease and 7 different types of cancer - 1 glass of wine will raise your risk of breast cancer by 15%
Alcohol will weaken our immune systems - and put us more at risk of becoming infected with Covid
20% of regular drinkers will become dependent over the years - drinking more than a bottle and a half of wine a week may damage your health
A month off alcohol will reduce your anxiety, freshen up your looks, help you lose weight and enable you to get some good quality sleep
Making a donation to our January fundraiser will give you a dopamine hit (giving makes you feel good) and enable you to receive online and community support for 31 days - you can sign up here
SOME TIPS TO GET YOU THROUGH
Shake up your daily routine and exercise every day
Be ready to cope with your emotions - if you've been numbing your feelings with alcohol they will come to the surface
Use a journal to track your progress, note your triggers and process your emotions
Listen to music, make a soundtrack for your January Challenge - a real mood changer
Have your go-to drinks -drinknil.co.za are offering 10% discount on all their alcohol free drinks for people doing our Challenge
Find your tribe - its hard to do this alone - check out our membership program here
Please donate to our Earthchild Fundraiser - and get 30 days of community and online support - sign up link is here
MORE INFO
To access our website click HERE
EPISODE SPONSOR
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up today.
Read more about our 7 step program and subscribe HERE.
Please subscribe and share this podcast so we can reach more people who need our help.
Thank you

Saturday Dec 31, 2022
Three Sober Challengers Share!
Saturday Dec 31, 2022
Saturday Dec 31, 2022
Tribe Sober - inspiring an alcohol-free life!
This week’s podcast is released on New Years Eve so by the time you get to hearing it the festivities will be drawing to a close and your thoughts will be turning to 2023. We want to help you to make a healthy start to the new year so we've launched our 8th Annual Fundraiser which will provide you with online and community support for an alcohol free month - and enable you to help a disadvantaged child. Talk about a win-win!
We believe in Challenges here at Tribe Sober - every year we run our Sober Spring Challenge - and then another one in January. On this week's podcast we hear from 3 ladies who did Sober Spring 2021 - why did they sign up? what was it like? what tips do they have? Let's hear from Claire, Helena and Pam:-
In this Episode
Like many of us Claire had fallen into the routine of drinking a bottle of wine every evening - and she wanted to make a change.
Claire who wasn't sure that an online community would work for her - she thought she might be the "wrong generation" but in fact she loved it. She posted comments daily and felt a deep connection with the other challengers.
She didn't find it that difficult. She had been "thinking about it" for so long that one she actually took action and signed up for the challenge she was more than ready - and got straight through 66 alcohol free days without a slip up!
Then we heard from Helena who has struggled with drugs and alcohol for years but who is now making real progress.
She was fascinated by the idea of a 66 day challenge and the fact that a new neural pathway can be created in this time.
Pam explained that she had been worried about her drinking for a while and that the challenge finally made it clear to her that "moderation" was not going to work for her.
Our Challengers had plenty of useful tips to share - "make a plan" was a big one - Claire explained that visiting an exclusive game farm carrying a huge bag of AF drinks may have bemused the staff but it enabled her to stay on track!
Journalling was another important tip - buy a notebook, process your emotions and log your progress during the Challenge.
Treat your Challenge as a research project - listen to podcasts, read the quitlit and learn everything you can.
We often have a vague feeling that we need to do something about our drinking but a challenge will enable you to dip your toe in the waters of sobriety and take action - SIGN UP FOR THE JANUARY CHALLENGE HERE
"Alcohol is the only drug we have to justify not taking" so doing a challenge is a great "reason". If you have to explain to your family and friends why you are not drinking you can say "I'm raising money for charity by doing a Dry January!"
An alcohol free month will enable you to experience some benefits of sobriety but to really experience the joys of alcohol free living you need to keep going a bit longer. You will meet others on the challenge who will be keep to extend the challenge to 66 days, 100 days - even six months!
Another great tip we heard from our Challengers was to reconfigure your day - shake up your routine a bit and you won't miss alcohol so much!
If you are listening to this and it's not January don't worry - we've got you covered - all you need to do is to go to our tribesober.com and hit Join Our Tribe and we'll put you on our 30 day starter challenge for new members.
More info
Subscription membership for Tribe Sober join up HERE
To access our website click HERE
If you would like a free copy of our "Annual Tracker" or our e-book "66 Days to Sobriety" please email janet@tribesober.com
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community just email janet@tribesober.com
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up today Read more about our 7-step program and subscribe HERE
Book a Discovery Call with me to find out if our membership would help you
Help us to spread the word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast then please leave us a 5 star review on Apple podcasts, take a screenshot of your review and DM it to Tribe Sober’s Instagram page - see PS for instructions - we'll send you something special to say thank you!
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter and Instagram
You can catch our FB live on Saturday mornings (11am SAST) and you can join our private Facebook group HERE
Thank you for listening!
Till Next Week
Janet x
PS How to leave an rating/review in Apple Podcasts (on an iOS device)
1. Open the Podcasts app. EASY.
2. Choose "Search" from the bottom row of icons and enter the name of the show (i.e., "Recover Like A Mother") into the search field.
3. Select the show under Shows (not under Episodes).
4. Scroll down past the first few episodes until you see Ratings & Reviews.
5. Click "Write a Review" underneath the displayed reviews from other listeners. You'll then have the option to rate the show on a 5-star scale, and write a review (you can rate without writing, too but it's always good to read your experience).

Saturday Dec 24, 2022
Dry January Challenge 2023!
Saturday Dec 24, 2022
Saturday Dec 24, 2022
Tribe Sober - Your guide to alcohol-free living!
After running Tribe Sober for 7 years and helping hundreds of people to ditch the drink and embrace alcohol-free living I've learned a thing or two. My biggest insight has been that sharing our stories around alcohol is the most powerful way we can help others - that's why the heart of this podcast is recovery stories.
This week I'm chatting to a truly inspirational woman - Janna Kretzmar - Founder of the Earthchild Project and Fair Lady Magazine's Social Entrepreneur of the Year
In this Episode
2023 will be the 8th year that Tribe Sober has collaborated with the Earthchild Project for the Dry January Challenge
Over the years we have raised more than R300,000 so in this episode we discover how that money has helped 880 children
Janna tells us how she came up with the idea to start the project in 2007 - and why she thinks it's been such a successful project
She worked on an eco project in Brazil and read a book by a yogi about a project in schools in India - these were her influences
She realised that it was important to partner with the schools/teachers for the long term - not just come in for short term projects
Earthchild Clothing paid the salary of their first facilitator so that's how they got their name
We talked about the power of positive role models in communities and how she is developing young leaders
Earthchild provides yoga classes, gardening lessons, eco clubs, hiking clubs - connecting the children with their bodies and the environment
The children come from communities with high levels of gang violence and unemployment - yoga provides a tool to help them cope with stress
Some of the children who started yoga classes when they were 6 years old are now young leaders working in the Earthchild Project
More infoSubscription membership for Tribe Sober join up HERETo access our website click HERETo join our Dry January Annual Fundraiser click HERE - a small donation will provide you with community and online support during January
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up today. Read more about our 8-step program and subscribe HERE.
Help us to spread the word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter and Instagram.
You can catch our FB live on Saturday mornings (11am SAST) and you can join our private Facebook group HERE
Thank you for listening!
Till Next Week
Janet x

Saturday Dec 17, 2022
The Daily Battle of Moderating Alcohol - with Jason Lewis Williams
Saturday Dec 17, 2022
Saturday Dec 17, 2022
This week’s podcast guest is Jason Lewis Williams who popped up on Tribe Sober's Facebook Group last May and has been inspiring us ever since.
At the time of recording we are approaching the festive season and the global marketing machine is on steroids – encouraging us to shop until we drop and of course to swim through the whole period in a sea of booze.
We are encouraged to drink and to celebrate and then to drink a bit more – until January of course when we are all supposed to be plunged into despair as we white knuckle our way through a miserable Dry January without our constant companion alcohol.
The manipulation is endless – until we decide to see it for the BS that it is…
Jason has certainly got to that stage and a recent post from him says:-
Who else is positively looking forward to waking up sober on Christmas morning? There's one thing I'll say for having had a drinking problem, when you get rid of it normality feels so good, particularly on occasions where you would have been so messed up
In this Episode
Jason adored his father – who was an alcoholic. Looking back on his childhood he now wonders if he was subconsciously picking up that alcohol is how you deal with stress – how you deal with life!
He’s definitely got a point there and I think it’s easy to forget how perceptive our kids are – they see us role modelling drinking as a coping mechanism and will begin to see that as normal behaviour
Jason had a difficult time as a teenager – seeing his mom battling with years of ill health before she died. By then he was drinking to deal with his pain.
He failed his exams at school and went to work in a clothes shop where he found it easy to indulge his all day drinking habit.
His mom left him some money so he was able to take his A levels and go to University – where his drinking ramped up another notch
As an 18 year old Jason was drinking a lot and feeling quite grown up – but now that he is the father of an 18 year old he realises that he was not grown up at all – and would hate to see his son in the same situation
Through his 20’s and 30’s he drank consistently – keeping himself “topped up” as he put it – I know what he means and certainly had many holidays where my goals was to keep the vibe going as I called it!
Jason’s dad was what he calls a “proper alcoholic” who even resorted to drinking after shave when there was no booze available
As he says this is “a dangerous benchmark”
We agreed that comparing ourselves to severe alcoholics is counter productive and that we should be comparing ourselves with the best version of ourselves that we could be
So if you’ve heard the massive amounts of booze that Jason was getting through please don’t think that you are fine – because you don’t drink like that. The fact that you are listening to this podcast implies that you are sober curious so you should explore that and take a Sober Year
Make 2023 your sober year – use our “christmas2022” coupon to get your 20% reduction on Annual Membership – after all if you don’t like the alcohol free lifestyle you can always go back to drinking!
Jason was often at the doctors with various ailments which he knew in his heart were related to his drinking – one of his ailments was gout which used to put him in bed for a couple of days a month
He used to blame his gout attacks on eating cakes – in his denial he wasn’t going to link it to alcohol even though there is a definite link between beer drinking and gout.
Of course he lied about the amount he was drinking to the doc but even so was told he was damaging his heath
I think as drinkers we get used to feeling “under par” – as I got older I felt more tired, more anxious and generally inspired – but I put that down to ageing. Now that I am 7 years sober and 7 years older I feel amazing – just because I stopped poisoning myself on a daily basis! Who knew?
Jason would complain to his friends that he was drinking too much but they told him he was “fine” – of course they had no idea about how much he was drinking because he did most of his drinking alone
Never rely on your friends or family to advise you about your drinking – they will either be “normal” drinkers in which case they will tell you to “cut down” and not understand why this is impossible – or they will tell you that you are “fine” because they won’t realise how much you are drinking or they drink too much as well.
Listen to your heart instead, if your drinking is on your mind then it's a sign you need to make a change.
Keep a drinking diary – if you are drinking more than a bottle and a half of wine or 6 beers a week be aware that you could be harming your mental and physical health. If you cannot keep your drinking within this limits then you need to quit.
Just like me Jason spent a decade trying (and failing) to moderate – failing to such an extent that his drinking just got worse and worse
We talked about the Groundhog Day routine of daily drinking – waking up feeling terrible and vowing not to drink that day – but finding himself outside the pub by lunchtime
Following his doctors advice he took an extended break for 9 months but always knowing that he would start drinking again after his break
Basically he was white knuckling it and he likens it to swimming a length underwater holding your breath but knowing he would come up for air at the end
This experience was so different to how he felt when he made the decision to stop for good
After a final night of hectic drinking Jason finally decided to stop – he knew he had to make that decision within himself before he got any help
He went to some AA meetings, got some therapy but he more or less managed the transition alone
He watched a lot of videos – finding a guy he could relate to who was talking about habit change
He also loved Catherine Grays book “The Unexpected Joy of Being Sober” – once again he could relate well to the author and her journey, in fact he recently read that book again (4 years into his sobriety) and still got a lot out of it
Jason also relied on a friend of his who had 17 years of sobriety – a friend who could say “when I was at that stage this is what helped me” - that’s what you get when you join Tribe Sober - a community of people all at different stages of the journey and all keen to share their experiences
As he says these things would not have stopped him drinking on their own but they helped him to understand the process - he had made his decision and now he was after guidance on how to change his destructive habit
When he finally quit Jason imagined it was going to be like “moderating” – an ongoing daily struggle which would last for the rest of his life – what a wonderful surprise he got when he discovered it was not at all like that!
He did the work for a few months and then he was free – and feeling a massive sense of relief and gratitude.
We both agreed that it is SO much easier to quit completely than to moderate – which came as a surprise to both of us
As he says MODERATION IS AN ONGOING DAILY BATTLE whereas
Stopping is hard work for a few months and then it’s done – then you are free and can enjoy the many benefits of an alcohol free lifestyle
You heard Jason say that he was consuming bags of mangos in early sobriety – this was definitely a good move and would have helped the sugar cravings which hit most of us in early sobriety
If you want the science behind why you should eat mangos (instead of sweets and chocolates) then listen to nutritionist Mary Ann Shearer explain the science in episode 31 of the Tribe Sober podcast
Jason ended with his view about why December is a great time to stop drinking so that we can actually be present for the festive season and enjoy our friends and family – rather than drinking more in preparation for a punishing Dry January!
Sign up for our Annual Fundraiser today and get online and community support for 30 days – that will guide you through a sober Christmas and enable you to move into early 2023 feeling great!
More Info
Subscription membership – you can join up HERE.
To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@tribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@tribesober.com.
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up todayRead more about our program and subscribe HERE
Help us to Spread the Word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.
Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.
You can join our private Facebook group HERE.
PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)
Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).

Saturday Dec 10, 2022
Take the Sober Road with Judy Cook
Saturday Dec 10, 2022
Saturday Dec 10, 2022
This week’s podcast guest is Tribe Sober member Judy Cook. A Headmistress who describes herself as a Functioning Alcoholic – loving her job and still managing to run her school efficiently even though her alcohol dependence was increasing. Like many of us Judy has been blown away by the benefits of sobriety and the warm connection we find in the Recovery Space.
In this Episode
Judy was a late developer when it came to alcohol – at the age of 18 she couldn’t see the point of going to the pub unless you were thirsty!
However by the age of 28 her wine habit began to get established – a drink when she got home from work (as a reward) and a glass while she did the cooking..
Alcohol is so insidious – the way it creeps up on us – that’s why it’s so important to do a regular dependence check with an alcohol free challenge – go to tribesober.com and join our annual fundraiser for your dependence check – 30 days of online and community support
People were either “normal drinkers” or they were “homeless alcoholics” who needed to go to AA – there was no recognition that it was a spectrum… a slippery slope that we could step off before we lost everything!
Over the years alcohol became her best friend and she was undaunted about the prospect of ending her 32 year marriage because she always had her “wine” to keep her company
Such a red flag when we build a relationship with alcohol and our ideal evening is to stay home alone with a bottle of wine – that’s why we encourage our members to write Goodbye to Alcohol letters which you can find on tribesober.com under the “podcasts and more” dropdown menu
Judy found lots of reassurance that drinking was normal – after all everyone on tv dramas was drinking, there were press articles saying that “red wine is good for us”
You heard Judy say “Why didn’t anyone tell me that it was poison?” and I so empathise with that – if you know my story then you will know that I nearly drowned in my bath due to an alcoholic blackout when I was in my 20’s – but nobody told me I should get help – on the contrary we turned it into a funny story
Judy made sure to book holidays where the alcohol was included – and even took a suitcase of bottles with her on one trip! Meals out were more about the wine than the food of course.
She talked us through her arrival home from work – husband waiting with a glass of wine, the first of many – evening of drinking would end with a glass of wine by the bed
Waking up she couldn’t remember what they had eaten or watched on tv the previous evening
Her first thought on waking was around how much wine she had in the house and how many bottles she needed to buy
Judy’s wake up call was when she woke up with tingling in her fingers and toes
This is a symptom of alcoholic neuropathy. Alcohol is toxic to nerve tissue and can damage the nerves which transmit signals between the body, spinal cord and the brain. Yet another example of the toxic nature of alcohol.
So Judy’s mind was made up – she had to stop – now it was about the how – AA was out of the question as she didn’t want to bump into anyone she knew so she went onto FB and found Sober Coach Simon Chapple
I love the way the modern recovery movement has evolved over the last decade – Judy may have stayed stuck in her drinking if AA was the only solution but now there are so many options
I loved her story about picking up her little dog and her mobile and going into the woods for a long conversation with Simon
She skipped home from that call feeling SO much lighter – and that’s exactly how we feel one we’ve shared our story – the relief is huge and we know there is a way out
As Simon told her she had already started her journey by reaching out for help
Reaching out is the biggest step so if Judy’s story is resonating with you why not take that step right now and reach out to tribesober.com and hit “join our tribe”
I’m always telling people to make sobriety their priority and throw the book at it – do all the things
Judy is a classic example of the transformation you can expect if you do that – she devoted 18 weeks to studying sobriety like an exam – she read books, she listened to podcasts and most importantly she connected with others on the same path – sometimes doing 2 zoom meetings a day
She was “excited” about getting sober which is a massively important reframe – once you realise that ditching the booze is an opportunity to open up your life in ways you cannot yet imagine the feeling that you have a "problem" gives way to excitement
Once we realise that we are going to gain so much more than we lose everything changes!
Just like many of us Judy became passionate about sobriety
Like me she was a bit older when she got round to stopping and saw it as a "Now or Never" decision
Going alcohol free is absolutely the best thing we can do for our health and happiness as we get older
Judy got into meditation which she found a great help – and still meditates every day
She loved her first sober Christmas but was a bit worried about her first sober holiday which she tackled by taking a suitcase of AF drinks with her – and she loved it!
Judy describes the sobriety journey as one which evolves from Unbearable to Uncomfortable to Unstoppable and I just love that description
She says she spent 10 days in the unbearable part, 6 months in the uncomfortable part and then she felt unstoppable
That’s been our experience at Tribe Sober as well – we’ve worked with hundreds of people and seen that those first 6 months are hard but once people get through those early months then the magic begins
Judys advice to people who are struggling to get started is to just pick a date
We can help you with that – we’ve got our Annual Fundraiser running from now until the end of Jan – just make a small donation to a good cause, pick your own date and you’ll get 30 days of community and online support
We’ll also be running our 5 day Sober Bootcamp from Jan 9th to 13th – daily tasks, training and connection to get you started - join our Sobriety Bootcamp Facebook Group to participate
Judy is a Sober Coach herself these days and runs a Facebook group with her husband called The Sober Road – I’ll put the link in the shownotes
More Info
Subscription membership – you can join up HERE.
To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@tribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@tribesober.com.
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up todayRead more about our program and subscribe HERE
Help us to Spread the Word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter and Instagram.
You can join our private Facebook group HERE.
PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)
Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).

Saturday Dec 03, 2022
Meditation for Recovery with Chuck Schad
Saturday Dec 03, 2022
Saturday Dec 03, 2022
This weeks podcast guest is Chuck Schad who is the founder of the Inner Theater – which offers mindfulness and meditation programs.
He is passionate about meditation which enabled him to stop drinking and change his life.
Chuck shares his story with us and he ends our conversation with a five minute meditation which will enable you to breathe and take a pause if you get triggered to drink.
In this Episode
Chuck and his wife came of age in the late 60’s when he began to dabble in meditation – he even studied it with a Vietnamese Monk
But then life got in the way – 2 kids and 2 busy careers meant that meditation got shelved for a while
A difficult period in his life led Chuck to step up his drinking
The combination of a business failure and a son with a drug problem sent him to AA for help with his alcohol dependence
AA wasn’t the right fit for him and he sometimes had a beer on the way home to calm his nerves!
He was feeling totally strung out so went to his doctor who prescribed Benzos for the anxiety
Chuck then became addicted to Benzos – and had to go to hospital for help to stop
The combination of alcohol and Benzos is not a good one – as we heard on last weeks podcast interview with Janet D
Chuck began reading about Eastern meditation and then began to meditate daily with Sadhguru
He began to feel so much better that he began to give talks about meditation at local libraries
His passion for meditation grew and he was offered a job running sessions at an Inner City Clinic
Meditation changed everything for Chuck – it gave him distance and made him realise he didn’t need external help for his problems – he had the answers within
You’ll hear Chuck explain that we have between 20,000 and 70,000 individual thoughts every 24 hours but meditation enables us to flip the coin and watch these thoughts – to be the witness and break the spell!
It enables us to take a step back, to settle ourselves down and to learn how to “self soothe”
Chuck and I talk about the demands of corporate life – and the fact that some progressive organisations are hiring him to run meditation sessions for their employees
He talks about using of meditation in recovery and we discuss the value of reframing – just as we say at Tribe Sober that “getting sober is an opportunity to change your life” – he says that “Recovery is an Invitation”
You can find Chuck at the innertheater.com and his Facebook page is Chuck Schad
Our conversation will end with Chuck doing a meditation which can enable you to PAUSE if you get triggered and feel like having a drink
So even if you’ve never meditated before please give the meditation a try – it’s just 5 minutes but if you close your eyes, get comfortable and listen to Chucks soothing voice you’ll be in a different state afterwards and may well be able to resist any cravings to drink
Keep this podcast handy on your phone so that you can quickly tune into the last 5 minutes and do the meditation whenever you need it
More Info
Subscription membership – you can join up HERE.
To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@tribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@tribesober.com.
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up todayRead more about our program and subscribe HERE
Help us to Spread the Word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.
Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.
You can join our private Facebook group HERE.
PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)
Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).

Saturday Nov 26, 2022
Sobriety enabled me to quit Benzos with Janet D
Saturday Nov 26, 2022
Saturday Nov 26, 2022
This weeks podcast guest is another Janet - Tribe Member Janet D
Janet joined us in August 2021. She used all the tools, stayed connected and got through those first difficult months. As you will hear she’s now thriving in her sobriety tells us she’s planning to be a Tribe member for Life!
We love it when our Tribe members decide to Pay it Forward and help other people to do what they’ve done. It certainly affirms our decision to be sober when we see how some of the newbies struggle – and of course we continue to get inspired by the hobbies and interests we see our sober members pursue.
In this Episode
Janet’s father was a drinker and her mother was hooked on prescription drugs
By the time she was only 4 years old Janet would notice how her fathers personality would change – and by the time she was 8 she realised that the alcohol was responsible
She tells us the story of watering down her dad’s beer and gin to prevent the mood swings – I find that really sad and can picture that well meaning little girl emptying out the alcohol and replacing it with water
Janet would go to the pub with her older brother at the age of 15 but wouldn’t drink very much
The combination of her exposure to alcohol as a teenager and her genetic link to a father who drank she had two factors that would pre-dispose her towards alcoholism
However it wasn’t until much later in life that she began to struggle with alcohol
Up to 40 years old she was fine so she was definitely a late onset drinker
Janet had a high flying career and had her children relatively late in life.
It was only when she gave up her job to stay at home with her two young children that the alcohol consumption increased.
She slipped into the pattern of a couple of glasses of wine while preparing kids for bed – and then sharing more with her husband when he came home from work
A bottle of wine each evening with more at the weekend when they socialised
With hindsight Janet can see she was in denial about her drinking – she never thought anything of it
Her consumption increased when she discovered the winebox (which was the downfall of many of us I think!) – no more recycling worries or watching the level in the bottle go down!
So like 20% of social drinkers Janet had become dependent
As Ken Middleton explains in this article about the science of alcohol dependency “if you drink consistently for a long enough period of time, the chances of you having a “problem” are almost guaranteed”
Ken also explains that for many of us the heavy drinking doesn’t really take hold until somewhere between the 16th and 23rd year
That would certainly apply to me who started as a teenager and was definitely hooked by my 40’s whereas Janet D didn’t start until she was 40 and was hooked by her early 60’s
As Janet says she had drunk her “quota” when she gave up – those of us who started early had definitely had their quotas by the age of 40 which seems like a great age to quit!
A Doctor said to me once that we can get away with quite a lot of unhealthy behaviour until we are 40 but then we must start taking care of ourselves
I think ditching the booze is absolutely the best thing we can do for our health and happiness as we age
Janet explained that she did try to give up after having surgery but found it really hard as she was white knuckling it
This experience taught her that she could probably give up drinking if she put her mind to it but it would be really hard and pretty much a lifetime struggle
That’s the mindset we are so keen to overturn here at Tribe Sober – we don’t believe in “white knuckling” which involves willpower. We help our members to change their mindset about alcohol so that their desire to drink will diminish
So rather than a lifetime struggle we believe it’s a matter of six months of hard work and then it's done – then we have to reconfigure our lives and learn to navigate our alcohol drenched society but certainly within a year we can change our lives!
In 2021 Janet was captured by Moderation Mary who convinced her that if she put a few rules in place she would be able to “moderate”
This moderation phase is definitely a red flag of dependence but its also a sign of the start of the contemplation phase – Janet had moved out of the denial phase and knew something had to change.
She took a complete break before the moderation attempt hoping to “reset” her drinking habits but while this is a nice idea in theory we have to accept that once we’ve crossed the line into dependence the word moderation should be banished from our vocabulary!
Those of us that have tried moderation know only too well that it takes just a few weeks to get back to our previous drinking patterns
Alongside the drinking there was something else going on in Janet’s life. She had always suffered from sleep issues and from 1994 to 2021 she took Diazapan every night to help her sleep
Rather rashly she decided to come off the Benzos at the same time as quitting alcohol which resulted in two sleepless weeks!
This is a classic example of chasing more than one bunny at a time! We always recommend that our members just focus on giving up alcohol and then tackle the diet, exercise, medication issues a bit further down the road.
This is what Janet eventually did – she went back to the Benzos and when she was sober she managed to quit the Benzos
Janet began her research to get some support – she did Annie Grace’s alcohol experiment and related well to Claire Pooley – who also gave up a high flying job to stay home with young children.
She found Tribe Sober via Claire Pooley and we resonated with her as we are more in her demographic than other groups and we are certainly a lot smaller.
Some sobriety groups have thousands of members whereas we only have a few hundred and we like it that way. It means we can provide a personal service to our members.
Janet is a visual person and gave us 3 great examples of how this can help
She used to imagine 6000 bottles of wine and 10,000 pills – that was her quota done
Moderation Mary and the Wine Witch were firmly locked in her cellar and
When she found herself admiring a gorgeous bottle of pink rose she mentally decanted it into a plain brown box with a pic of a diseased liver on the top!
At just over one year sober Janet is not struggling at all – in fact she is still really excited about being sober!
More Info
Subscription membership – you can join up HERE.
To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@tribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@tribesober.com.
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up todayRead more about our program and subscribe HERE
Help us to Spread the Word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.
Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.
You can join our private Facebook group HERE.
PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)
Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).

Saturday Nov 19, 2022
”I’m Sober... so now what?” with Sober Queen Connie
Saturday Nov 19, 2022
Saturday Nov 19, 2022
Connie McMillan is an author and a Sober Coach.. Her book is called “From Alcohol Fiend to Sobriety Queen” and that pretty much sums up her journey. After years of heavy drinking she decided she was tired of the hangovers and broken promises so she did something about it – she put down her glass and took back her power!
In this Episode
Connie didn’t start drinking until her 30’s but alcohol made quite an impression on her – she describes it as “an awakening”
The alcohol took hold quickly and she married a heavy drinker
She saw alcohol as a way to escape, to feel pretty, to feel courageous
But it also brought her down – even making her feel suicidal at times
Like many of us Connie had tried to stop many times and of course made plenty of “rules”
“I won’t drink this weekend “or “I’ll just drink wine because I don’t like wine”
She told her husband about her decision to stop drinking during a dinner at a restaurant – he was not supportive and she ended up drinking more than ever that evening
Her marriage eventually ended in divorce which was hard but looking back she can see that she lost herself – to alcohol and to the marriage
Connie explained how she managed to stop drinking and it’s quite a story!
She had been praying to God for help with her drinking problem but was still struggling
One night she brought her favourite bottle of alcohol home and put her glass in the freezer to chill. When the glass was frosted she poured the alcohol in and took a sip.
She choked on it… but thought nothing of it, waited a few moments and took another sip
She choked again!
She believed that this was the sign from God that she had been waiting for – he was helping her so she resisted taking another sip and didn't drink again
Connie has also transformed her mobile bar service from alcoholic to alcohol free drinks and its thriving!
That was 8 years ago!
We both agreed that when we get sober our life will unfold in ways we never imagined
Connie explained that even if we come from an alcoholic family we can break the “generational curse by showing how an alcohol free life can be lived
We talked about the power of vulnerability and the fact that most of us are brought up to hide our vulnerability and that’s why the recovery community is such a relief to many of us – we can be authentic and ask for help if we need it
In 2018 she released her first book which has a great title – its called:-
"Alcohol Fiend to Sobriety Queen: 25 tips to Putting Down the Bottle and Picking Up Your Crown" – available from Amazon - I’ll put the info in the shownotes
Connie’s book led to speaking engagements and she is keen to share her story which she knows will help others
She also has a podcast called Sober Confessions
She is a Sober Coach and is planning to coach people who are already sober but are looking for the next stage
I think this is a great idea – we need to see our sobriety as the foundation for self development – and coaching can help us to find our purpose and fulfil our potential
I asked Connie for some advice for people who know they need to make a change but don’t know how to get started and she had some great advice
She suggests hanging out in Sobriety Rooms in Clubhouse – no need to say anything, just listen to other people stories – and read some quitlit books
Once you realise you are not alone in this you will feel more confident to reach out to sober communities
Here at Tribe Sober we recommend that people just listen and learn to start with – you don’t even have to stop drinking but we can guarantee you’ll get inspired to give alcohol free living a chance!
More Info
Subscription membership – you can join up HERE.
To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@tribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@tribesober.com.
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up todayRead more about our program and subscribe HERE
Help us to Spread the Word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.
Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.
You can join our private Facebook group HERE.
PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)
Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).

Saturday Nov 12, 2022
Seven Years of Sobriety with founder Janet Gourand
Saturday Nov 12, 2022
Saturday Nov 12, 2022
Today is Tribe Sobers 7th birthday!
We’re offering a birthday discount of 20% off our Kickstart online course and Annual membership – just go to tribesober.com to book and enter the code “birthday2022” – valid from now until the 16th November
It’s exactly 7 years today since our very first workshop in Cape Town!
We wanted to mark the occasion and say thank you
To say thank you to the Tribe Sober team and of course to all our members.
To say thank you to everyone who has ever done a challenge or had coaching, everyone who’s ever done a workshop or donated to our annual Dry January fundraiser!
And of course thank you to everyone who listens to this podcast – we appreciate you!
In this Episode
Janet shares the story of Tribe Sober – how it started and how it evolved
How it evolved into an international community – all supporting each other to make the transition from problem drinking to thriving in their sobriety
We pick the story up in May 2015 – that’s when I quit drinking (if you want to know why and how then you can catch that story on Tribe Sober podcast episode 1)
The day after I quit drinking I started a blog – I’ve always loved writing and I wanted to log my journey, process my emotions and hold myself accountable.
My blog was called WorldWithoutWine as that more or less described the strange place I found myself in – a world without Sauvignon Blanc…
Blogging was my therapy and I got lots of comments saying “me too”!
Suddenly I realized I wasn’t alone in this struggle… so I gritted my teeth and kept it going.
I was about 4 months sober when I was hit by those early sobriety blues. I was in limbo, I’d quit the booze but didn’t quite know how my life was supposed to function without it.
I’d got the hang of the not drinking part but I definitely wasn’t thriving in my AF life
In fact I felt flat, a bit depressed and rather bored
My friends weren’t helping – they were saying things like:
“Are you still doing that not drinking thing?”
“Surely you can have “just one” after such a long break?
Apart from people who were responding to my blog I had no sober friends at all so felt quite lonely and a bit alienated from our alcohol drenched society
I began to wonder if I’d done the right thing but was determined to keep going - that was the year when evidence about the link between breast cancer and alcohol was coming into the public domain and I certainly didn’t want my breast cancer coming back so I soldiered on for the sake of my health
I was retired from my corporate job by this time
Sobriety had freed up a lot of time but I had no idea what to do with that extra time.
I did spend time reading QuitLit and discovered Annie Grace’s book This Naked Mind and that was a bit of gamechanger for me.
That’s when I realized that I’d been white knuckling it and that I had to create a mindshift rather than relying on willpower.
That made me realise that although I was sober the job was not yet done – I had to learn how to thrive in my sobriety – rather than feel deprived with being hit with bouts of FOMO.
I’d developed the habit of a daily walk by the sea every day to avoid witching hour and it was on these walks that I began to get ideas
I could literally feel my creativity coming back..
One day I had an idea…
What if…
What if… I used my 25 years of experience in training and development to design a workshop which would help other people to get sober and learn to thrive in their sobriety
I was confident that I could teach people HOW to stop drinking and give them a toolkit – strategies and tools that had worked for me.
Although I hadn’t quite got the hang of thriving in my own sobriety I wanted to build a community so that we could help each other to learn to love our alcohol free lives.
We could figure it out together
We could use our sobriety as a springboard for personal development.
So I started to design the workshop which I called "New Beginnings".
A project which was creative and kept me fully occupied
It was also triggering my happy brain chemicals!
Once the workshop was designed I had to get a website set up and then do some FB ads
I now understand that having a big project and then dividing it into small steps is a sure way to stay happy and busy – and it worked!
It was about that time that my sobriety blues began to lift. With hindsight I realise that my depression was evaporating because I had a worthwhile project on the go!
So at merely 6 months sober I found myself in a hotel conference room in Cape Town running the very first workshop for 15 people – that was on November 12th 2015!
So 2015 was when it all started…
2016 began with our very first Challenge – The Dry January Challenge!
I was already a great supporter of an NGO here in Cape Town called Earthchild which provided yoga and lifeskills training for underprivileged children.
One day it came to me that I could use our fast growing platform to fundraise for Earthchild and our first Challenge was born – that Dry January Fundraiser is a firm fixture in our calendar and we’ve raised more than R300,000 for Earthchild over the years – that’s been enough to help more than 1,000 children.
Our second CPT workshop took place in March of that year. That was where I met Janis who has been sober ever since and is now one of our Recovery Coaches – she also writes a weekly blog for us called “conversations with Janis” which you can find on the website.
Building on the success of the Dry January Challenge we decided to do a longer Challenge in the Spring so our first 66 day Sober Spring Challenge was launched.
Meanwhile we were getting plenty of media attention here in SA – we were featured on tv, in radio programs and the press. In an alcohol drenched society our community was hitting the news
By 2017 we were running workshops in Joburg and that’s where I met Nick and Lynette.
They both got sober by attending a Joburg workshop. Lynette trained as a recovery coach and is now our Head Coach and they both still help me to facilitate our regular Zoom workshops.
2018 was an important year for us…
Our workshops were getting great feedback so we ran our first London workshop that year.
Not only did we have author of the Sober Diaries Clare Pooley as a guest speaker but it was there that we came across the fabulous Lucy!
Another workshop graduate who is now an essential member of the Tribe Sober team – co-facilitating workshops and coming to the Zoom workshop every Saturday.
Lucy is master of the reframe and thanks to her we now tell our newbies that “they don’t have a problem, they have an opportunity to ditch the drink and change their lives in ways they cannot imagine!”
So people who have been worrying about their drinking “problem” start to feel excited about the opportunity ahead.
By 2018 we had a database of a few hundred people who had attended a workshop and they were wanting more – they wanted not only more content but they wanted a way to stay connected.
We always begin our workshop with shares and this is a powerful experience for the participants. Not only is it often the first time that they have told their own story and realised just how unhappy alcohol is making them – but hearing other people tell their story makes them realise they are not alone in this.
The honesty and vulnerability shown during the shares creates a strong bond so that’s why people wanted to stay connected.
So that’s why we created our membership program.
Because connection is the opposite of addiction.
Fortunately for me that was about the time when Sue knocked on my door. She’d got sober with AA but liked our approach and wanted to get involved.
Sue is an Accountant so she was able to implement some much needed structure behind the scenes. I was doing everything on my own and my little passion project of running the odd workshop in Cape Town was expanding fast!
So thanks to Sue we soon got more organized as she implemented some systems and created a master spreadsheet listing our members.
Our aim was always to keep our membership small so we could get to know people and provide a really personal service. Some sobriety groups have thousands of members but we are happy to stay at around the 400 member mark.
We want to focus on service rather than growth.
Sue also mastered our website and was soon troubleshooting and developing it further.
Her role has grown along with Tribe Sober and she provides a great service to our members – she welcomes new members, gets them onboarded and holds daily group chats on Zoom for them. She even keeps a running total of the sober time we are clocking up as a Tribe – that currently stands at more than 300 years!
2019
Was spent establishing our membership and increasing the support we offered.
Another successful fund raiser and as well as another Sober Spring challenge.
Our team gained another member when we met Judy at a Joburg workshop. She offered her services as our Tribe Doctor which means our members get access to confidential medical advice on alcohol related matters.
Then along came Courage – the Tribe Sober team has grown organically as people came to our workshops, got sober and then wanted to stay connected. However I have to admit I did headhunt this team member.
At the time I was teaching HR in a business college and came across Courage from Zimbabwe. He was in my class and in fact was usually top of that class as he is one clever guy.
By then our Challenges were getting more and more popular and took quite some organization so Courage came on board as our Campaign Manager – and these days he also helps me with podcast editing.
2020 was the year of the rebrand… from WWW to TS – our community had been referring to themselves as the Tribe for a while now so one day I thought it was time for a rebrand – and we became Tribe Sober.
Which involved a few months developing our new website of course!
Like the rest of the world we had a Pandemic to deal with – we launched our Lockdown Challenge and the workshops were shifted to Zoom. A format we’ve stayed with as it enables us to offer our workshop to people all over the world.
2020 was also my 5 year Soberversary which I celebrated by launching this podcast!
2021
In 2021 Mon joined our Team as Marketing Support, taking over our social media and helping me with marketing.
Monica had originally joined us as a Tribe Member. She struggled a lot at first but never gave up. In fact she had 84 Day One’s which is a bit of a record here at the Tribe!
But she is an inspiration to many and walking proof that if you keep at it you will get there. Monica is now 18 months sober.
2022 saw the launch of our online Kickstart course – thats our original workshop which is now available as a Group Workshop, an online course or a private 1.2.1. workshop
This year we also did our first 5 day Sober Bootcamp via a Facebook Group. We’ll be doing that again in January so if you want to join in just find the Sober Bootcamp Facebook Group and join the conversation.
Plans for 2023 include a January Sober Bootcamp as well as the launch of the Kickstart Group Coaching Program so watch this space!
So that’s the story of how one woman with a crazy idea started a community…
It’s just one example of how life can turn out when you ditch the drink and get back your energy and creativity
The magic in this story is that as I helped others to ditch the booze I began to thrive in my own sobriety
I discovered that this kind of work lit me up and gave my life real meaning and purpose.
Don’t forget that the code "birthday2022" is live now so you can claim 20% discount on Annual Membership and/or Kickstart online course!
Just go to tribesober.com and you’ll find all the info or message janet@tribesober.com
More Info
Subscription membership – you can join up HERE.
To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@tribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@tribesober.com.
Episode Sponsor
This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up todayRead more about our program and subscribe HERE
Help us to Spread the Word!
We made this podcast so that we can reach more people who need our help. Please subscribe and share.
If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.
Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!
We release a podcast episode every Saturday morning.
You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.
You can join our private Facebook group HERE.
PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)
Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).