DrinkNil - Alcohol Free Drinks - with Fiona & Caroline

Tribe Sober - Your guide to alcohol-free living!

After running Tribe Sober for 6 years and helping hundreds of people to ditch the drink and embrace alcohol-free living I've learned a thing or two. My biggest insight has been that sharing our stories around alcohol is the most powerful way we can help others - that's why the heart of this podcast is recovery stories.

This week we're chatting to Fiona and Caroline - who have just launched South Africa's first online store for Alcohol Free drinks - Drink Nil

In this Episode

• I have witnessed a revolution in the AF drinks market since I stopped drinking 6 years ago
• The choices available have gone from zero to more than one hundred!
• Duchess was the first, then AF beers and now AF wines plus many more
• Caroline, who comes from the wine industry, was planning to create an AF drink of her own but cashflow was an issue
• So she decided to create an online platform specialising in AF drinks - and drinknil.co.za was born - in October 2020
• We discuss how the demand for AF drinks is coming from different groups - moms, millennials, the health conscious - and people who just need to drink less - or not at all!
• We talked about the irony of eating healthy, exercising daily, doing yoga - and then drinking a bottle of wine a day!
• We discussed the fact that our community often bemoans the fact that alcohol free wines just "don't taste the same"
• Caroline made the excellent point that perhaps the manufacturers shouldn't be raising our expectations by packaging the AF wines exactly like alcoholic wine - we agreed the AF choices should be seen in a category all of their own
• Fiona took us through the difference between alcohol free, non alcoholic and de-alcoholised categories
• More info
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Episode Sponsor

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Thank you for listening!

Till Next Week

Janet x